At a trade show, you have three seconds to stop a visitor.
1. A message, not a catalogue
One big promise, readable from 30 m.
2. Light
A well-lit stand attracts twice as many visitors.
3. Openness
Choose a corner or peninsula stand: more open sides, more foot traffic.
4. A moving screen
Movement catches the eye: an LED wall or a looping TV makes the difference.
